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Every shop on the street, one account for members.

A Business Improvement Area lends its voice. trovy does the work. Every member runs its own rewards program, under its own brand, and the street becomes one network. Nothing for the BIA to pay or sign.

Start for $5. Then 2.5% of each return visit after the reward comes off, plus 5¢ a text. Available outside Quebec.

Text messagenow

Elm Street Bakery: Sam, you just earned $4.00 in instant rewards! Redeem on your next purchase of $40.00+ by Nov 28, 2026.

Powered by trovy.ca | Reply STOP to opt out

What we hear

Sound like your board meeting?

  1. “Shop local” is a slogan without a mechanism.

    Rewards from the businesses shoppers already know, in each business’s name, and a member’s account that works at every shop on the street.

  2. A district gift card means the BIA holds the funds.

    Not on trovy. A gift card belongs to one member business, with the BIA as an optional tag. The member is paid; the BIA holds nothing and signs nothing.

  3. A festival weekend never turns into visits you can count.

    If the BIA chooses to fund a bonus reward for the weekend, trovy tracks it to real visits and sales at member businesses.

  4. Every program costs the BIA something.

    Not this one. No platform fee, no per-member cost, no contract. Each member pays only when a customer comes back.

How trovy solves it

Built for a street, not a chain.

Loyalty shouldn’t take years. trovy starts the relationship on day one: a reward the moment they pay, a branded thank-you, every customer treated like a regular from the first visit.

  • Nothing for the BIA to pay.

    No platform fee, no per-member cost, no contract. The standard model costs the BIA nothing, ever.

  • Member-owned, BIA-tagged.

    Every gift card belongs to one member business, customised with that member’s imagery. The member can add the BIA’s name as a tag, so a shopper sees the neighbourhood and exactly which business they are supporting.

  • Measured to the visit.

    A BIA with a marketing budget can fund a bonus reward for a festival weekend, the holidays or a slow month. trovy tracks every dollar to real visits and sales at member businesses.

One network

Three kinds of BIAs.

The playbook scales to the budget, not the other way around.

  • Large BIAs.

    Fund the moments that matter. Bonus rewards for festivals, peak seasons and slow months pull visitors into member stores, and the network keeps them moving down the street.

  • Mid-size BIAs.

    One street, one network. Every member runs its own program that keeps regulars coming back, and a member’s account works at every shop on the street.

  • Small BIAs.

    A passport that pays out. Launch at no cost to the BIA, with rewards that give shoppers a reason to come back once the passport is complete.

Key metrics

What instant rewards return.

Return on instant rewards
6×
Every $1 in rewards brings back about $6 in repeat sales, on average, across merchants on trovy.
Customers make a repeat purchase within 30 days
1 in 5
On average, across merchants on trovy.
Of every repeat sale stays with you
97.5%
2.5% to trovy on the visit where they redeem, plus 5¢ a text. On an extra $1,000 a month in repeat sales, that is $25 to trovy and $975 to you.

The platform

The products members start with.

  • Instant rewards

    Each member’s own program, under its own brand, set up in a chat with a trovy expert.

  • Gift cards

    Member-owned, with the BIA’s name as a tag if the member wants it there.

  • Text engagement

    Each member’s list stays its own, and every text goes out in the member’s name.

  • Streaks

    The modern punch card: something on every visit, starting right away.

The trovy network

Keep the street’s regulars. Bring new customers to the BIA.

Every member on trovy is plugged into a network of shoppers looking for places like yours.

See the network
  • Listed where members look for new spots
  • Members near you can opt in to hear when you join
  • Rewards never pool, and your list stays yours

Text engagement

Known and valued, from the moment they leave.

Seconds after they pay, a text from your business says thank you and shows them the reward they just earned. A first-timer leaves feeling like a regular, and you have a personal way to bring them back.

  • Feel valued the second they leave.

    The reward and the thank-you arrive before they reach the door, from your business, with their name on it.

  • Bring them back, personally.

    A reminder before the reward expires reads like a note from the place they just visited, not a blast.

  • Stay in touch, on autopilot.

    A slow Tuesday, a new arrival, a seasonal menu. A text from you reaches them faster than anything else you send, and it all runs itself.

Elm Street Bakery
  1. Today

    Elm Street Bakery: Sam, you just earned $4.00 in instant rewards! Redeem on your next purchase of $40.00+ by Nov 28, 2026.Powered by trovy.ca | Reply STOP to opt out

  2. Before it expires

    Elm Street Bakery: Sam, your $4.00 reward expires Nov 28, 2026. Show your phone number at checkout to redeem ($40.00+ purchase).Powered by trovy.ca | Reply STOP to opt out

Your growth

See how much you could grow.

See what instant rewards could add to your month, and what you would pay for it. Set for a counter; every number is yours to change.

$
$

Estimated yearly repeat sales from instant reward redemptions

+$48,000

Return visits a month
100
Repeat sales a month
$4,000
To trovy, a month
about $110

Illustrative: 1 in 5 customers back within 30 days, on the start offer's pricing. $5 to start covers your first 5 return visits or your first month, whichever comes first; after that, 2.5% of each sale where a reward is used, plus 5¢ a text, 2 for each return visit (the reward and its reminder).

Questions

What BIAs ask.

Still have a question?Talk to an expert

trovy is a Canadian-built customer loyalty platform that helps you treat every customer like a regular from day one. A reward the moment they pay, usable on their next visit; a branded text that tells them; and a network of shoppers looking for places like yours. It runs on the POS you already use, at the counter and online.

Talk to an expert

Ready to sell more?

Book a call with our customer success team.

Start for $5. Then 2.5% of each return visit after the reward comes off, plus 5¢ a text.