SMB Case Study: How a 97-Year-Old Toronto Retailer Doubled Repeat Sales using trovy Cashback

The Problem

Located in the heart of Toronto at 107 Baldwin Street, this third-generation family-run paint store has served the community for nearly 100 years. But as they looked ahead to that centennial milestone, one thing was clear: traditional promotions were falling flat.

Discounts weren’t building loyalty. Flyers and sales might bring in a few first-time customers, but they didn’t create lasting relationships or drive repeat business. They needed something more engaging — something that offered real value beyond a temporary price cut.

“We’ve tried the usual discount strategies — flyers, 10% off here and there — but it just wasn’t creating the kind of repeat business we needed,” said Gary Zweig, the store’s owner.

The Solution

That’s where trovy cashback rewards came in. Instead of offering one-time discounts, trovy helped the store launch a summer-long cashback promotion that gave customers a reason to buy now — and an even better reason to return.

How it worked:

• Customers earned digital cashback with every purchase.
• They returned for an additional visit to be able to use it.
• It shifted the conversation from “what’s the discount?” to “how much will I earn back?”
• trovy connected seamlessly with the store’s POS, making setup simple and enabling repeat sales to run on autopilot.

“Customers love the cashback and come back to use it,” Gary shared. “It motivates them to buy on the spot, knowing they’re getting something back.”

“And with no upfront fees and pay-for-performance pricing, it was a no-brainer. We only paid when a customer came back and spent again.”

The Results

The impact was immediate — and measurable.

• 12x Return on Investment (ROI): Every $1 invested in cashback returned $12 in revenue.
• 2x Increase in Repeat Purchase Rate: Customers who redeemed rewards came back twice as often.
• Higher On-the-Spot Sales: The allure of cashback drove customers to make purchasing decisions right away.

trovy didn’t just help increase revenue - it helped re-establish the store’s role as a trusted, modern neighborhood business ready for its next 100 years.

Get Started with trovy

Looking to build stronger customer relationships and drive more repeat business?

Join the growing network of SMBs using trovy to modernize loyalty and boost long-term growth. With $0 onboarding, seamless POS integration, and pay-for-performance pricing, there’s no risk - and real results.

Book a call to get started today!