How Restaurants and Cafés Use trovy to Drive Repeat Visits Without Coupons

Repeat Business Is the Heartbeat of Restaurants

Running a restaurant or café isn’t just about nailing the menu or pouring a perfect coffee — it’s about bringing customers back.

Whether it’s the lunch rush, post-shopping snacks, or regulars grabbing their daily flat white, frequency matters. A lot.

But traditional loyalty tools like stamp cards, punch programs, and discount coupons? They’re clunky, outdated, and often more trouble than they’re worth.

That’s why food businesses are turning to trovy — a cashback-based loyalty platform that rewards real purchases and keeps customers coming back for more.

Why Traditional Food Loyalty Doesn’t Cut It Anymore

Let’s be real:

• Stamp cards get lost
• Apps go unopened
• Coupons feel cheap
• Points don’t make sense for a $4 coffee

The F&B industry needs loyalty that’s simple, fast, and effective — something that works on the fly, in the moment, with no extra friction for staff or guests.

That’s exactly what trovy delivers.

How trovy Works for Restaurants & Cafés

Instead of giving discounts upfront or relying on stamps, trovy lets you reward customers after they make a purchase — by offering cashback they can redeem on their next visit.

• Customers spend today
• They earn cashback via SMS
• They come back tomorrow (or next week) to use it

All without needing to download an app, sign up for a program, or carry around another punch card.

Real Value, Real Fast

Here’s what makes trovy different from traditional food loyalty:

• No hardware or app required — cashback is sent via SMS
• Performance-based — you only pay when customers return and redeem
• Fast onboarding — no upfront fees, go live in days, not weeks
• Simple for staff — no extra training or tech tools needed

It’s built to run in the background while you keep your team focused on what they do best: serving great food and drinks.

Use Cases That Drive Results

1. Incentivize Off-Peak Visits

Got a quiet afternoon slump between lunch and dinner?

trovy lets you run time-based campaigns like:

“Spend $12 after 2 PM, get $5 cashback toward your next visit.”

You fill your off-peak hours, customers get rewarded — and everyone wins.

2. Boost Average Order Value (AOV)

Encourage customers to round up their order:

“Spend $20+, get $7 cashback.”

That gentle push to add a dessert, drink, or side can lift your per-ticket revenue — without giving value away upfront.

3. Turn First-Time Visitors into Regulars

When someone new walks in, give them a reason to come back.

Instead of “Thanks for visiting,” try:

“You’ve earned $10 to use next time — we hope to see you soon!”

That follow-up moment creates equity in your brand — and positions your business as one worth returning to.

Why It Works: The Behavioral Science Behind trovy

Unlike coupons or discounts, cashback feels earned — not given away.

That difference matters.

• Customers are motivated to return because they have value tied to your brand
• It doesn’t cheapen the experience like discounts often do
• They feel rewarded, not marketed to

You’re not bribing them to buy — you’re thanking them for doing so. That subtle shift builds real loyalty.

Track Performance in Real Time

Unlike old-school loyalty, trovy gives you full visibility into results:

• See how many people redeemed cashback
• Track ROI per campaign
• Monitor visit frequency and AOV changes

And because you’re only paying when people come back and spend, you can stop guessing — and start scaling.

FAQs: Loyalty for Restaurants & Cafés

How much setup is required? Minimal. Most locations go live within a few days, with no hardware needed.

How do I track success? You’ll get real-time data on redemption rates, AOV, and ROI — all from trovy’s dashboard.

Can I limit when cashback is earned or used? Yes. Set dayparts, minimum spends, expiration windows — it’s all customizable.

Is this the same as offering a discount? Not quite. Cashback is earned after a full-price purchase, and only redeemable at your store — keeping the value (and margin) in your ecosystem.

Start Turning First-Time Guests Into Lifelong Regulars

Food loyalty shouldn’t be complicated. trovy makes it easy to:

• Fill quiet times
• Increase average ticket size
• Reward real customers — not just deal-chasers
• Drive repeat visits without constant promotions

Whether you’re running a café, smoothie bar, bakery, or fast-casual restaurant, trovy gives you the loyalty engine you’ve been missing — one that drives real performance, fast.

Ready to serve up smarter loyalty?

Let’s build a program your guests actually use — and your team doesn’t have to think about.