Cashback Isn’t One-Size-Fits-All: A Closer Look at trovy vs. the Neo Cashback Network

Cashback Isn’t One-Size-Fits-All: A Closer Look at trovy vs. the Neo Cashback Network

As more retailers look to move beyond traditional discounts, cashback loyalty has become a powerful alternative. But not all cashback solutions are built the same — and the difference comes down to who the program is designed to serve.

While Neo offers a bank-led cashback network designed to drive engagement within its financial ecosystem, trovy is built entirely around merchant success. It’s flexible, transparent, and purpose-built for businesses that want full control over their loyalty strategy and customer relationships.

Here’s how the two models compare — and why many forward-thinking retailers are leaning toward trovy.

Full Merchant Control, Not Platform Dependency

With trovy, you control every aspect of the cashback experience — from how rewards are earned and redeemed, to when and where they’re delivered. Cashback is sent via SMS directly from your brand, with no app download or third-party account required. Customers connect with you, not a platform.

Neo, by contrast, places your business within a broader financial ecosystem. Cashback is delivered into the customer’s Neo account — where it can be spent anywhere or not at all. You’re effectively subsidizing a reward that may never bring the customer back.

Cashback That Recirculates — Not Exits

One of the biggest distinctions is how cashback behaves after it’s earned.

With trovy, the cashback is only redeemable at your business. That means the value you offer doesn’t leave — it drives a return visit, a bigger basket, and more revenue for your store.

With Neo, cashback is deposited into the customer’s bank account. It’s more like a universal discount — and once it’s paid out, it’s gone. There’s no guarantee of future engagement, and no incentive for the customer to come back.

Designed for Long-Term Loyalty — Not Short-Term Arbitrage

Over time, Neo customers can become conditioned to wait for offers — delaying purchases in hopes of a better deal. That may create activity on the platform, but it often leads to suboptimal behavior for merchants.

trovy avoids that cycle. Customers still feel like they’re getting value, but they’re motivated to buy now and return later. It’s a loyalty experience that works for them — and for you.

Your Customers, Your List

Perhaps the most strategic advantage: with trovy, your customer list is yours.

Every SMS, every redemption, every data point builds your own high-intent audience. You’re not renting access to someone else’s users — you’re growing a durable asset that powers repeat business, targeted campaigns, and long-term value.

Built-In Support, Not Set-It-and-Forget-It

trovy doesn’t just give you the tools — it gives you the team. From setting up reward logic to optimizing performance over time, you’ll have expert guidance at every step. Because when you win, we win.

At the end of the day, cashback isn’t just a tactic — it’s a strategy.
If you're looking for a model that gives you ownership, flexibility, and real business impact, trovy is designed to deliver exactly that.

Curious how trovy can work for your business?
Book a meeting today and explore what cashback loyalty could look like on your terms.